Jojo brings over seven years of experience advocating for user-centric design principles when creating digital solutions.

Her expertise lies in ensuring that the needs, behaviours, and goals of users are at the heart of every project, ensuring experiences are both impactful and meaningful.

She prioritises solving the core issue before transitioning to the visual design phase, ensuring that the final product not only looks polished but also serves its intended purpose effectively.

This approach serves as a reminder that every action we take—whether it's unlocking our phone or opening a browser, carries intent and meaning.

As our dependence on digital devices grow, it's more impertinent than ever for designers and builders to recognise the gains and pitfalls of human behaviour.

It is our responsibility to craft experiences that are equally positive and ethical for societal development.